Case Study: Facebook Ads for a Roofing Company

## The Challenge

A roofing company in Monmouth County, New Jersey, was struggling to generate consistent leads despite having excellent reviews and quality work. Their traditional advertising methods weren't delivering the results they needed to grow their business.

## The Solution

Marino Media developed a comprehensive Facebook advertising strategy that included:

- Targeted campaigns for homeowners in specific New Jersey zip codes

- Retargeting campaigns for website visitors

- Video ads showcasing their work and customer testimonials

- Lead generation ads with instant form fills

## The Results

Within three months, the roofing company saw:

- 300% increase in qualified leads

- 45% reduction in cost per lead

- 250% increase in booked consultations

- Significant improvement in ROI

## Key Strategies Used

### 1. Hyper-Local Targeting

We targeted homeowners in specific New Jersey communities who had recently shown interest in home improvement or had homes in the age range likely to need roof repairs.

### 2. Video Content

Video ads showcasing completed projects and customer testimonials helped build trust and engagement.

### 3. Retargeting Campaigns

Visitors to their website who didn't immediately convert received targeted ads reminding them of the company's services.

## Lessons Learned

This case study demonstrates the power of Facebook advertising for home services businesses. The key is understanding your local market and creating campaigns that speak directly to your ideal customers.

## Ready for Similar Results?

If you're a roofing company or home services business in New Jersey, Marino Media can help you achieve similar results. Contact us today to learn how we can help grow your business with Meta advertising.